Running a business is a 24/7 job ⏰—so where do you turn for advice and perspective? In this podcast excerpt, Larry Fulton, Founder and Managing Principal of Fulton Equity, reveals the unique way he's built his own support system and why it makes all the difference!

3 Tips to building a stronger inner circle.

Having the right people around you provides perspective, accountability, and renewed energy when you need it most. Here are three ways to strengthen your support system and tap into the power of multiple perspectives:

1. Build an Advisory Circle That Works for You

Don't go it alone. Creating a formal or informal advisory group gives you a trusted team to help think through problems, evaluate opportunities, and keep you accountable. This can include industry experts who understand the challenges of your field, as well as peers who have walked similar paths. Even a small group of two or three advisors can provide the sounding board you need to make better business decisions.

Quick Tips:

• Start with 2–3 trusted people you can meet with regularly.
• Look for diversity in skills—finance, marketing, operations, etc.
• Keep discussions structured but flexible to encourage open dialogue.

2. Seek Input Outside Your Industry

It's easy to become laser-focused on your own sector, but some of the best insights come from those who aren't living in your world every day. A general advisory group or a network of friends and colleagues outside your industry can offer fresh ideas, challenge assumptions, and help you see opportunities you might otherwise overlook. Multiple perspectives ensure you're not solving problems in an echo chamber.

Quick Tips:

• Join cross-industry networking groups or local chambers.
• Ask for feedback from professionals in unrelated fields.
• Stay curious and open to unconventional ideas.

3. Avoid Burnout by Having a Support Network

Running a business is demanding, and it's important to recognize when you need help. A strong support system—whether it's advisors, peers, mentors, or even friends and family—can provide not only practical advice but also emotional encouragement. Knowing who you can turn to when things get tough can help you avoid burnout and maintain your focus on long-term success.

Quick Tips:

• Don't hesitate to lean on family and close friends for emotional support.
• Schedule regular check-ins with mentors or peers.
• Prioritize self-care and set boundaries to recharge.

Takeaway:

As a business owner, your circle of support matters more than you might realize. The people you surround yourself with can influence not only your decisions but also your confidence, resilience, and long-term outlook. By building an advisory group, welcoming perspectives from beyond your industry, and leaning on your network during challenging times, you'll position yourself to make stronger decisions, uncover new opportunities, and avoid feeling isolated in your journey. Ultimately, this network becomes more than just a safety net—it's a growth engine that helps sustain your business for the long haul.

This CuyEast Chamber post was written with AI assistance in part.