South by Southwest might be the biggest event of the year for advertising and marketing professionals in the U.S., with more than 30,000 people descending on Austin, Texas and attending just the Digital component of the three-pillar event.

On March 11th, CEO Nancy Hill of member business Marcus Thomas  presented “Advertising Strategies for a Brutal Budget Season”  as part of the Advertising & Brand Experience conference track. If you couldn’t attend this massive event celebrating the convergence of tech, film, music, education, and culture, you can still see and here Nancy’s SXSW presentation on video. “We hope you’ll enjoy it,” Marcus Thomas shares on their website, “and find it helpful to you as your do your 2024 planning”.