National Small Business Week is right around the corner! Running from May 4–10, this nationwide celebration honors the impact and resilience of small businesses across the country. It’s a perfect time to spotlight your brand, connect with your community, and energize your team.

Whether you’re a local shop, service provider, or home-based business, here are tips and creative ideas to help you make the most of the week:

1. Plan a Customer Appreciation Event
Host a small thank-you event with refreshments, giveaways, or flash sales. It’s a great way to celebrate loyal customers and attract new ones.

2. Collaborate with Other Small Businesses
Team up with neighboring businesses for joint promotions, shared social media shoutouts, or a sidewalk sale. Collaboration boosts exposure and builds community.

3. Refresh Your Marketing
Use this week as a reason to update your website, launch a new campaign, or share your business story. Tell your origin story or highlight how your team contributes to the local economy.

4. Engage on Social Media
Post daily content that celebrates your customers, employees, and milestones. Use hashtags like #SmallBusinessWeek, #ShopLocal, and #SupportSmall to join the larger conversation.

5. Offer Limited-Time Deals or Bundles
Create Small Business Week-exclusive offers to drive traffic and reward your supporters. Promote urgency with short-term deals.

6. Thank Your Team
Your team is essential to your success. Celebrate them with a team lunch, thank-you cards, or employee spotlights on social media.

Small Business Week is more than a celebration—it’s an opportunity.

Use this time to reflect on your business journey, promote your unique value, and connect with both customers and peers in meaningful ways. Consider setting short-term goals, identifying new partnership opportunities, or launching a campaign that highlights your impact. A little planning now can spark new growth, energize your customer base, and lay the foundation for long-term success well beyond Small Business Week.

This CuyEast Chamber post was written with AI assistance in part.