Small Business Saturday is this weekend; how are you getting involved in supporting your local small businesses? According to nationaltoday.com, “In the age of Black Friday and Cyber Monday, it’s easy to skip over the mom-and-pop shop for the big box store or online retailer. But SBS sponsors hope you don’t forget about smaller neighborhood shops. The day is also an opportunity for small businesses to learn and upgrade their branding, such as by creating an online presence or working with micro-influencers.” Keep reading to get four ideas on celebrating Small Business Saturday this year!

Four Ways to Celebrate Small Business Saturday this Year:

Special Promotions:
Offer special discounts or bundle deals exclusive to Small Business Saturday. Special promotions can attract more customers and encourage them to buy more. Consider creating a loyalty program or discounting future purchases to encourage repeat business.

Collaborate with Nearby Businesses:
Partner with neighboring businesses to create a community event or a joint promotion. Collaborating can help draw in more foot traffic and introduce your business to new customers. For example, if you’re a café, partner with a local bookstore for a “Books and Brews” event.

Social Media Campaigns:
Use social media platforms to promote your Small Business Saturday specials. Share your story, the importance of supporting local businesses, and what makes your business unique. Engage with your followers by creating interactive content like polls or contests.

Enhance In-Store Experience:
Make shopping in your store a unique experience on this day. Consider having live music, free samples, or a small giveaway. Good customer service and an exceptional shopping experience can leave a lasting impression and turn first-time visitors into regular customers.

By implementing these strategies, businesses can increase sales on Small Business Saturday and strengthen their relationships with the community and other local businesses.

Click here to learn more about Small Business Saturday’s history. If you want to share how your business or team is getting involved, contact connect@cuyeast.org and we’ll feature you in our newsletter!