Our latest Social Media Meet-Up was a lively and insightful discussion, including some valuable insights on the evolving landscape of digital platforms. Facilitated by Faith Boone of Boone Logic LLC, the session brought together professionals from various industries to discuss social media trends and challenges.

The core discussion centered around the state of social media in 2025, covering platform changes, privacy concerns, and best practices for business engagement.

Key Takeaways:

• Platform Changes & Privacy Concerns: The group discussed major shifts in social media platforms, including Meta’s removal of fact-checking, TikTok’s uncertain future, and the impact of AI on content visibility. Privacy policies and evolving algorithms were hot topics, sparking a thoughtful debate on digital trust and business strategies.
• ROI & Business Impact: Based on the group’s experience, measuring the return on investment (ROI) for social media efforts remains a challenge. Many businesses struggle to track direct conversions but recognize the importance of brand awareness, online visibility, and engagement.
• Choosing the Right Platform: Attendees shared insights on selecting the best social media platforms for their businesses. LinkedIn remains a top choice for recruiting and professional networking, while Instagram and TikTok cater more to visual and engagement-driven content. Google’s role in search optimization was also highlighted.
• Exploring Alternatives: With frustrations over algorithm changes, the discussion shifted to alternative platforms that offer more organic reach. Some members shared experiences with emerging platforms designed to minimize reliance on AI-driven content distribution.

Looking Ahead:

The meetup concluded with a brainstorming session on future projects for the meet-up group to explore and work on. One exciting idea for the next session is a “Show & Tell” segment, where members can showcase and analyze their social media strategies for collective feedback.

Next Meeting: Mark your calendars for April 23rd at 10 AM. RSVP for the event here! Keep the conversation going, and we look forward to seeing you in April.