Social Media Day is June 30, 2024; in today’s world, social media can influence most things we do. How is your company recognizing Social Media Day this year? According to nationaltoday.com, “First, there was the telephone, then the fax machine, and then social media — a revolutionary way of communicating. Since its creation, people have been able to connect with each other like never before. In fact, people use social media for an average of 144 minutes every single day. Because of its impact on society over the years, Social Media Day was born on June 30, and it has continued to grow in popularity ever since.” Keep reading to get five ideas on recognizing Social Media Day in your company!

Five Ways to Recognize Social Media Day:

Host a Social Media Takeover:
Invite a local influencer or a well-known figure within your industry to take over your business’s social media account for the day. Hosting a social media takeover can draw new followers and offer fresh content to your audience. Ensure the guest aligns with your brand values and has a solid social media presence.

Launch a Hashtag Campaign:
Create a unique hashtag related to your business or industry and encourage your followers to use it in their posts about related topics. Launching a hashtag campaign can increase your audience’s engagement, reach, and community feeling. Offer incentives for participation, like discounts or a chance to be featured on your page.

Share Behind-the-Scenes Content:
Give your audience a glimpse into your business’s daily operations. This type of content could include employee interviews, a tour of your workspace, or the process behind creating a product or service. It helps humanize your brand and build stronger connections with your audience.

Organize a Q&A Session:
Host a live Q&A session on your preferred social media platform, where followers can ask questions about your business, industry trends, or advice. This can position your company as an authority in your field and help build trust with your audience.

Highlight Customer Testimonials and Success Stories:
Use the day to showcase how your customers or clients have benefited from your products or services. Share user-generated content, testimonials, and success stories to demonstrate the value of what you offer. Highlighting your customers celebrates your acts as social proof to prospective customers.

By implementing these strategies, businesses can recognize Social Media Day and strengthen their online presence, engage with their audience in meaningful ways, and foster community around their brand.

If you’re interested in learning more about the history of Social Media Day, click here. If you want to share how your business or team is getting involved, contact connect@cuyeast.org and we’ll feature you in our following newsletter!