What is ChatGPT, and why are so many businesses experimenting with the AI bot? According to CNET, the artificial intelligence tool lets you type in prompts and they are answered with a conversational response by ChatGPT. The bot remembers what was said throughout the dialogue and can carry on a pretty seamless conversation. It gathers huge amounts of data from the internet to do so.

When OpenAI released ChatGPT in November 2022, the world of asking an AI bot a question was transformed. The one thing CNET points out is that ChatGPT doesn’t really know anything. It is trained to recognize patterns and is trained further to deliver a useful response. How can ChatGPT be a useful tool for businesses? With a growing list of followers that has already reached 100 million monthly users, it’s definitely a hot tool to test and analyze for positive outcomes.

Benefits of ChatGPT

ChatGPT can be a useful tool for content creators and writers. It is designed to appeal to the internet and can save you from having to produce a 2,000-word article solo. It’s also a huge helper in the customer service and customer experience departments. Here are a few benefits outlined by Inc.:

• Content is written for people instead of Google. Some content creators are getting caught up in the lure of crafting all content with search engine optimization and online rankings in mind. ChatGPT appeals more to what people want to know instead of what is trending online. 

• Content becomes more human with AI. An individual’s voice, unique experiences, and perspective can be gathered as data by ChatGPT. This helps make answers more authentic for the people asking the questions. 

• The individual voice becomes more valued. Google is starting to recognize more often when content is written by a bot versus a human. With ChatGPT, it crafts content that adds true insight and thought that feels more like a stream of consciousness from a person. 

[Read more from Inc. here]

Using ChatGPT to Grow Business

Businesses can automate more processes for efficiency and offer enhanced customer service with ChatGPT. ServiceLifter shares a few ways you can use ChatGPT to retain and bring in new customers:

• Provide customers with fast, helpful responses in real-time.
• Saves businesses time and money by crafting personalized automated responses.
• Helps businesses gather data on customer interactions. 
• Provides valuable insights into customer behavior.
• Helps with identifying areas of improvement for the business.

How can you start using ChatGPT with your team? Experiment with this list from ServiceLifter on how you can harness the power of AI and natural language processing to grow your business:

1. Decide how to incorporate ChatGPT with your customer service system.
2. Customize your chatbot to answer typical questions your business receives.
3. Create a personality for the chatbot that reflects your business’ mission and values.
4. Deploy the chatbot and analyze the results of how well it interacts with customers.

What do you think about ChatGPT? Have you used it in your business, or are you interested in trying it out? Share your thoughts on Facebook and LinkedIn.