A grassroots marketing campaign can keep your costs low, grow your brand’s influence, and increase your business’ audience. With a highly-targeted approach to spreading your message, a grassroots marketing campaign can help your business get to a new level. [...]
One of the easiest ways for a small business to spread awareness about its company and services is through a properly crafted press kit. A press kit, also known as a media kit, includes all the essential information about [...]
To stay on top of your business’ competition, take a closer look at what is being done differently by your competitors online. Have you taken a look at their social media presence, the keywords they use in shareable content, [...]
What will your website need in 2023 to be a top contender amongst small businesses? Trends for the new year are leaning towards more informal eye-catching graphics while holding on a little tighter to clean and crisp web designs. [...]
Small businesses that operate on flexible schedules can cater better to individual employee needs. Indeed says workplace flexibility only works if both employees and employers learn to adapt to changing circumstances. So, how can businesses use the benefits of flexibility [...]
Tools and guidance to help your small business keep track of its annual expenses. Small business owners need to know how to track their expenses. It not only helps to simplify their finances, but it can also make life much [...]
How Small Businesses Grow During Back-to-School Season Without Selling School Supplies August hits and the back-to-school fever begins. While retail shops can deck their stores with school-related supplies, other business owners may be wondering how they can capitalize on [...]
How partnerships with local community nonprofit and charity organizations can increase your business’ influence and sales. National Nonprofit Day is approaching next Wednesday, August 17. Has your business made any beneficial partnerships with a local nonprofit? Have your employees [...]
How Small Businesses Grow During Back-to-School Season Without Selling School Supplies August hits and the back-to-school fever begins. While retail shops can deck their stores with school-related supplies, other business owners may be wondering how they can capitalize on [...]
Looking to bring in a little extra cash each month? Find out how passive income can give your business a boost in revenue. Some small business owners find ways to fund their companies with passive income. Passive income, according [...]
Small business owners are often encouraged to give back to the community, and that can involve more than making a donation or volunteering for an organization. What entrepreneurs may not know is that joining a small business group is [...]
The definition of advocacy is, “public support for or recommendation of a particular cause or policy.” Being an “advocate” is often tied to the idea that you have to go to Washington and plead your case for change. When it [...]
Get help from the CuyEast Chamber to make valuable business connections with other members and member resources. Sometimes you just need a good recommendation. The task of finding reliable, local business resources can be eased by finding an outlet that [...]
To grow your business and increase its positive influence, taking on a leadership role with a small business group can help you reach your goal. Leading volunteer committees, participating in business councils, joining advisory groups, and volunteering as a board [...]
Innovate, collaborate, or simply network in like-minded groups. We’ll assist you in the process! Joining a meet-up group is a way for you to develop your skills and expand your network. By finding a group of like-minded individuals to have [...]
One way to retain your customers and keep them engaged with your products is by offering regular deals and discounts. Special offers drive customers to your business, generating more revenue and raising awareness for your products and services. Investopedia shared [...]
Hosting a networking event gets people in the door and gives you the spotlight if you’re looking to raise awareness about your organization. If you create an arena for business professionals to come together for a mutual benefit like networking, [...]
Your business is in luck if it has a marketing or public relations department, or an individual who can take on the task of routinely crafting company announcements to share with the public. It may lead you to wonder [...]
If you feel you’ve reached a ceiling with your press releases and blogs, there’s another way you can gain exposure for your content. Using video and media outlets to spread the word about your business can help you reach a [...]
Businesses give presentations for a number of reasons, from promoting sales to training programs and workshops. A business can do a lot more with a presentation that can reach new audiences and offer valuable insights to help other organizations [...]